Who We Are
Guided Buying AI is a German AI company for global B2B purchasing. Our founder and CEO, Wolfgang Lang, and our CTO, Thilo Raufeisen, are pioneers in the procurement field with over 15 years of experience in building innovative ProcureTech solutions.
Using our Guided Buying AI technology and AI-driven target prices, we’re revolutionizing B2B procurement. Our technology automates every step – from harmonizing your data and creating flawless tender documents to determining target prices and conducting AI-enabled renegotiations. As a result, purchasing departments can operate faster, more efficiently, and more cost-effectively – achieving what was previously only possible with immense effort or not possible at all.
B2B buyers suddenly gain unprecedented negotiating power with suppliers and realize medium- to long-term savings in the millions.
Experience and
Know-How. Over 40 Million Euros Invested.
As founder and CEO, Wolfgang Lang has been responsible for investments of more than 40 million euros in building innovative ProcureTech solutions that have led to market-leading solutions in the B2B purchasing sector. We have considerable know-how and over 15 years of experience in building such structures.
Three Things We Do Differently
We don’t sell our own products, so we have no vested interests. This allows us to present prices objectively and transparently in our price comparisons.
We specialize in innovative matching and AI-driven target pricing methods to ensure precise data processing and optimal preparation. This forms the basis for best-price optimization across all four of our solutions – from tenders and price comparisons to supplier catalog optimization and purchasing alliances.
By leveraging artificial intelligence and big data, we automate complex price analyses and enable targeted market price comparisons that previously required enormous staffing and numerous inquiries.
Why We Do
What We Do:
We want our customers to always feel confident about their B2B purchasing decisions. Our mission is to deliver transparency and faster search results from among millions of B2B offerings using innovative AI technology. That way, our customers can make the best and most profitable buying decisions. We make price comparisons and RFQs with top-price suppliers possible in a highly automated way – something that used to require a huge manual effort or simply wasn’t feasible at all.
Over and over again.
Today, tomorrow, and for the next 10 years.
The Founding Team
Our team brings over 15 years of experience in ProcureTech and has secured more than EUR 40 million in investment to develop innovative, market-leading B2B purchasing solutions.
Trusted by industry leaders
“Throughout my many years in consulting, I was always looking for a solution that provides companies with comprehensive price and market transparency. Thanks to Guided Buying AI - through AI-driven data harmonization, automated price comparisons, and targeted renegotiations - we can finally realize significant savings and process potential. This tool revolutionizes procurement, making it more scalable, faster, and more accurate - a real game-changer.”
.svg)
“Because it’s often not worthwhile for companies to invest large resources into optimizing their C-item procurement, Guided Buying AI steps in precisely here and solves this issue. Automated competition, high transparency, and a broad supplier portfolio under the single-creditor model let our customers streamline their C-item buying processes both efficiently and cost-effectively. This tool is revolutionizing C-item procurement and delivers real value for businesses.”
.svg)
“Thanks to AI-driven optimization of our supplier catalogs through Guided Buying AI - integrated into our catalog import processes - our customers now experience significantly improved search results. They find the right products faster, and the direct price comparison enables substantial savings.
This solution has taken our marketplace to a whole new level and noticeably boosted customer satisfaction.”
.svg)
“Thanks to Guided Buying AI, we can implement a completely new form of purchasing alliance. The technology allows us to efficiently bundle our members’ needs (GBM-ID) and give them access to conditions and market transparency that were previously out of reach. Without Guided Buying AI’s innovative solution, our modern form of procurement cooperation wouldn’t be possible.”