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Privacy Policy

Privacy policy

  1.  Data protection – General

The following is an overview of what happens to your personal data when you visit this website.

Personal data is any data by which you can be personally identified. For more information on data protection, please refer to our data protection statement below this text.

Data collection

Who is responsible for data collection on this website?

The website operator is responsible. You can find the contact details in the “Notice about the responsible person” section of this privacy policy.

How is your data collected?

On the one hand, your data is collected by you transmitting this data to us – for example, by entering your data in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (for example, browser, operating system, exact time of the page call).

What is your data used for?

Partly to ensure continuous optimisation and error-free provision of the website and partly to analyse your user behaviour in order to be able to derive optimisation potential from this.

What rights do you have with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to have this data corrected or deleted. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
If you have any questions about this or about data protection, please contact us directly:

Guided Buying AI GmbH
Im Mediapark 5
50670 Cologne
GERMANY

privacy@guidedbuying.com

phone: +49 221 975 847-30

Analysis tools and other third-party tools

When visiting our website, your user behaviour may be statistically analysed. This is mainly done with analysis programmes. Detailed information on these analysis programmes can be found below:

 

 

  1.  Hosting

We host the contents of our website with the following provider:

The provider is Raidboxes GmbH, Hafenstraße 32, 48153 Münster, Germany (hereinafter “Raidboxes”). When you visit our website, Raidboxes collects various log files, including your IP addresses.

For more information, please see Raidboxes privacy policy:

https://raidboxes.io/legal/privacy/

The use is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in ensuring that our website is presented as reliably as possible. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

 

  1.  General information and mandatory data

Data protection

We treat your personal data confidentially and in accordance with the statutory data protection regulations and these data protection provisions.
When you visit this website, various personal data are collected. Personal data is data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission on the Internet (for example, when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible party

The responsible party for data processing on this website is:

Guided Buying AI GmbH
Im Mediapark 5
50670 Cologne
GERMANY

E-mail: privacy@guidedbuying.com
Phone: +49 221 975 847-30

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Retention period
Unless a more specific retention period is specified within this Privacy Policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted after these periods have expired.

information on the legal basis for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) DSGVO or Art. Art. 9 (2) (a) DSGVO. In the event of express consent to the transfer of personal data to third countries, data processing is also based on Art. 49 (1) a DSGVO. If you have consented to the storage of cookies or access to information in your terminal device (e.g. via device fingerprinting), data processing is also based on Section 25 (1) TTDSG. The consent can be revoked at any time. If your data is required to fulfil a contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b DSGVO. If your data is required for the fulfilment of a legal obligation, we process it on the basis of Art. 6 para. 1 lit. c DSGVO. In addition, data processing may be based on our legitimate interest according to Art. 6 para. 1 lit. f DSGVO. 

Revocation of your consent to data processing

Some data processing operations are only possible with your express consent. You have the right to revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct marketing (Art. 21 DSGVO).
If the data processing is based on Art. 6 (1) lit. E or F DSGVO, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation. This also applies to profiling based on these provisions. You will find the respective legal basis on which the processing is based in this privacy policy. If you lodge an objection, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims (objection pursuant to Art. 21 (1) DSGVO). 

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; 
This also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 (2) DSGVO).

Right of appeal to the competent supervisory authority

In the event of breaches of the GDPR, data subjects shall have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged breach. The right of appeal is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done insofar as it is technically feasible.

Information, correction and deletion
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time with regard to this and any other questions you may have on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time. The right to restriction of processing exists in the following cases:
1. if you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
2. if the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
3. if we no longer need your personal data, but you need it to exercise, defend or enforce legal claims, you have the right to request restriction of the processing of your personal data instead of erasure.
4. If you have objected in accordance with Article 21 (1) of the GDPR, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data may – apart from being stored – only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

  1.  data collection on this website

Cookies

Our internet pages use “cookies”. Cookies are small data packages and do not cause any damage to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g. cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them. Other cookies may be used to evaluate user behaviour or for advertising purposes.
Cookies that are necessary to carry out the electronic communication process, to provide certain functions you have requested or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 (1) lit. a DSGVO and § 25 (1) TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

Contact form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.
The processing of this data is based on Art. 6 (1) lit. b DSGVO, insofar as your enquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) lit. f DSGVO) or on your consent (Art. 6 (1) lit. a DSGVO), if this has been requested; the consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed processing your enquiry). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiry by e-mail or phone  
If you contact us by e-mail or telephone, your enquiry including all personal data resulting from it (name, enquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

HubSpot
a. Type and scope of data processing

On this website, we use HubSpot for our online sales & marketing activities. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500.

This is an integrated software solution that we use to cover various aspects of our online marketing & sales. These include:

Email marketing (newsletters as well as automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, hits, etc. …), contact management (e.g. user segmentation & CRM), landing pages and contact forms.

Our sign-up service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information, as well as our website content, is stored on servers operated by our software partner HubSpot. It may be used by us to contact visitors to our website and to determine which of our company’s services are of interest to them. All information we collect is subject to this privacy policy. We use all information collected solely to optimise our marketing and sales activities.

As part of the use of HubSpot, personal data of the participants is collected or processed. This includes the following categories of personal data: Name, email address, company, job position, telephone numbers, interaction with the website.

In the context of the use of HubSpot, personal data may be transferred to countries outside the EU/EEA, in particular to the USA. In order to be able to guarantee adequate protection of your personal data in the event of the transfer of personal data to such so-called third countries, we have concluded so-called EU-US standard contractual clauses with HubSpot. Furthermore, we are in constant exchange with HubSpot in order to ensure the protection of your personal data with any additional measures that may be necessary.

More information on HubSpot’s privacy policy (https://legal.hubspot.com/privacy-policy)

More information from HubSpot regarding EU data protection regulations (https://legal.hubspot.com/data-privacy)

If you generally do not want HubSpot to collect your data, you can prevent the storage of cookies at any time by changing your browser settings accordingly or by using the following opt-out link: Opt-Out.

b. Storage period

Cookies set by HubSpot are valid for up to 13 months. Contacts are retained for at least two years. Activities such as a form submission, emails received or page visits to our websites extend this period.

c. Legal basis

The legal basis for the use is your expressly given consent, Art. 6 para. 1 p. 1 lit. a DSGVO. You can revoke this consent at any time by deactivating cookies in your browser settings for the future.

If you have any other questions or suggestions regarding data protection at our company or these data protection notes, please also contact privacy@guidedbuying.com.

Our mission is to develop generative AI models for building valuable content for the GuidedBuying process, for all relevant systems and languages. Our content is directly applicable and does not require IT implementation. Our customers benefit from immediate usability and achieve high financial advantages.

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