1. General

The following is an overview of what happens to your personal data when you visit this website.

Personal data is any data by which you can be personally identified. For more information on data protection, please refer to our data protection statement below this text.

2. Data Collection

Who is responsible for data collection on this website?

The website operator is responsible. You can find the contact details in the “Notice about the responsible person” section of this privacy policy.

How is your data collected?

Your data is collected by transmitting it to us – for example, by entering your data in a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily includes technical data (e.g., browser, operating system, exact time of page call).

What is your data used for?

Partly to ensure continuous optimization and error-free provision of the website and partly to analyze your user behavior in order to derive optimization potential.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to have this data corrected or deleted. If you have given your consent to data processing, you can revoke this consent at any time for the future.

Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. Additionally, you have the right to lodge a complaint with the competent supervisory authority.

Contact

Guided Buying AI GmbH
Im Mediapark 5
50670 Cologne
GERMANY

Email: privacy@guidedbuying.com
Phone: +49 221 975 847-30

3. Analysis Tools and Other Third-Party Tools

When visiting our website, your user behavior may be statistically analyzed. This is mainly done with analysis programs. Detailed information on these analysis programs can be found below.

4. Hosting

Our website is hosted by HubSpot, a service provided by HubSpot, Inc., 25 First Street, Cambridge, MA 02141 USA (hereinafter "HubSpot").

HubSpot provides an integrated software solution that covers various aspects of our online marketing and sales. As part of hosting, personal data of website visitors may be processed and stored on HubSpot servers.

For more information, please see the HubSpot Privacy Policy.

The use of HubSpot is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. Insofar as corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Please note that using HubSpot may involve transferring personal data to the USA. The USA is considered by the European Court of Justice to be a country with an insufficient level of data protection by EU standards. However, HubSpot implements standard contractual clauses to ensure an adequate level of data protection.

5. General Information and Mandatory Data

Data Protection

We treat your personal data confidentially and in accordance with statutory data protection regulations.

We would like to point out that data transmission on the Internet (e.g., communication by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Retention Period

Unless a more specific retention period is specified within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies.

Cookies

Our website uses cookies. Cookies are small data packets that do not cause damage to your end device. They can be stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device.

You can set your browser to inform you about cookie settings, accept cookies in specific cases, or block them altogether.

Contact Form

If you send us inquiries via the contact form, your details will be stored by us for processing your inquiry and any follow-up questions. We do not share this data without your consent.

6. HubSpot

Data Processing via HubSpot

We use HubSpot for our online sales & marketing activities. HubSpot is a software company from the USA with a branch in Ireland.

This integrated software solution includes:

• Email marketing (newsletters & automated mailings)
• Social media publishing & reporting
• Contact management & CRM
• Landing pages and contact forms

More information can be found in the HubSpot Privacy Policy.

7. Google Analytics

Google Analytics 4
If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Nature and purpose of the processing
Google Analytics 4 uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is generally transferred to a Google server in the USA and stored there.

Google Analytics 4 has IP anonymisation enabled by default. Due to IP anonymisation, your IP address will be shortened by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transferred by your browser as part of Google Analytics will not be merged with other Google data.
During your website visit, your user behaviour is recorded in the form of "events". Events can be:

• Page views
• First visit to the website
• Start of session
• Web pages visited
• Your "click path", interaction with the website
• Scrolls (whenever a user scrolls to the bottom of the page (90%))
• Clicks on external links 
• Internal search queries
• Interaction with videos
• File downloads
• Seen Ads / clicked Ads

Also recorded:

• Your approximate location (region)
• Date and time of your visit
• Your IP address (in shortened form)
• Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
• your internet service provider
• the referrer URL (via which website/advertising medium you came to this website)

Purposes of the data processing
On behalf of the operator Google will use this information to evaluate your [pseudonymous [NOT USING USER ID]] use of the website and to compile reports on website activity. The reports provided by Google Analytics 4 serve to analyse the performance of our website.

Recipients
Recipients of the data are/may be

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor under Art. 28 DSGVO).
• Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
• Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third country transfer
For the USA, the European Commission adopted a news adequacy decision on 10 July 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (for example to Singapore) cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider to establish an appropriate level of data protection in those countries.

Retention period
The data sent by us and linked to cookies are automatically deleted after 2 [OR: 14 months]. The maximum lifespan of Google Analytics cookies is 2 years. The deletion of data whose retention period has been reached occurs automatically once a month.

Legal basis
The legal basis for this data processing is your consent pursuant to Art.6 para.1 p.1 lit.a GDPR and § 25 para. 1 p.1 TTDSG.

Withdrawal
You can withdraw your consent at any time with effect for the future by accessing the cookie settings https://www.cookiebot.com/ and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until revocation remains unaffected.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in a restriction of functionalities on this and other websites. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, and the processing of this data by Google, by

a. not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to deactivate Google Analytics HERE.

For more information on Google Analytics' terms of use and Google's privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/us/ and at https://policies.google.com/?hl=en.

Legal Basis

The legal basis for processing is your expressly given consent under Art. 6 para. 1 lit. a DSGVO.

If you have any questions regarding data protection, contact: privacy@guidedbuying.com.